Year of Publication
2014
Journal
Journal of retailing 90 (2), 217-232, 2014
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How online product reviews affect retail sales: A meta-analysis

Assistant Professor, Department of Marketing

Citation: How online product reviews affect retail sales: A meta-analysis. Journal of retailing 90 (2), 217-232, 2014. 2014.

In: Journal of retailing 90 (2), 217-232, 2014

Published by: K Floyd, R Freling, S Alhoqail, HY Cho, T Freling , 2014

Cited by: 613