Year of Publication
2017
Journal
Journal of Service Management 28 (1), 2017
Volume
28
Issue
1
Number of Pages
133-156
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Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis

Assistant Professor, Department of Management

Citation: Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis. Journal of Service Management 28 (1), 2017. 2017;28(1):133-156.

In: Journal of Service Management 28 (1), 2017

Published by: WH Weiger, HA Wetzel, M Hammerschmidt , 2017

Cited by: 35