| Year of Conference |
2019
|
| Conference Name |
Marketing Strategy meets Wall Street
|
| Volume |
6
|
| Conference Location |
Fontainebleau, France
|
| Download citation |
Publications
Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics
Assistant Professor, Department of Management
Citation: Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics. Marketing Strategy meets Wall Street. 2019;6.
In: Marketing Strategy meets Wall Street
Published by: , 2019
Fontainebleau, France
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