| Year of Conference |
2018
|
| Conference Name |
AMA Summer Academic Conference
|
| Volume |
29
|
| Publisher |
American Marketing Association
|
| Download citation |
Publications
Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews
Assistant Professor, Department of Management
Citation: Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews. AMA Summer Academic Conference. 2018;29.
In: AMA Summer Academic Conference
Published by: American Marketing Association , 2018
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