| Year of Conference |
2020
|
| Conference Name |
AMA Winter Academic Conference
|
| Volume |
2020
|
| Publisher |
American Marketing Association
|
| Conference Location |
San Diego, USA
|
| Download citation |
Publications
A Streamer’s Stream: The What and How of Successful Social Live Streaming
Assistant Professor, Department of Management
Citation: A Streamer’s Stream: The What and How of Successful Social Live Streaming. AMA Winter Academic Conference. 2020;2020.
In: AMA Winter Academic Conference
Published by: American Marketing Association , 2020
San Diego, USA
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