Year of Publication
2020
Journal
Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020
Volume
48
Issue
3
Number of Pages
1095–1115
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Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior

Assistant Professor, Department of Management

Citation: Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior. Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020. 2020;48(3):1095–1115.

In: Journal of the Academy of Marketing Science 48 (6), 1095-1115, 2020

Published by: T Kraemer, WH Weiger, MHJ Gouthier, M Hammerschmidt , 2020

Cited by: 24