Year of Publication
2019
Journal
European journal of marketing, 2019
Volume
53
Issue
9
Number of Pages
1808-1832
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Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media

22-02-2020

Assistant Professor, Department of Management

Citation: Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media. European journal of marketing, 2019. 2019;53(9):1808-1832.

In: European journal of marketing, 2019

Published by: WH Weiger, HA Wetzel, M Hammerschmidt , 2019

Cited by: 17