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Dr. Welf H. Weiger

Assistant Professor of Marketing

Dr. Welf H. Weiger

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Week of January 16, 2022

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Calendar

  • Month
  • Week(active tab)
  • Day
  • Year
  • Upcoming
  • Past Events

Week of January 16, 2022

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  Sun Mon Tue Wed Thu Fri Sat
All day
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Before 1am
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4am
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Recent Publications

  • The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships
  • Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media
  • Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings
  • Video Content Streamers: The New Wave of Digital Entrepreneurship? A Review of Extant Corpus and Research Agenda,
  • The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information?
  • One App to Trace Them All? Examining App Specifications for Mass Acceptance of Contact-Tracing Apps
More
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