Citation:
Are we all brand managers? Understanding the facets and drivers of brand democratization. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012. 2012.
In: Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012
Published by: WH Weiger, M Hammerschmidt, HA Wetzel , 2012