Year of Publication
2012
Journal
Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012
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Are we all brand managers? Understanding the facets and drivers of brand democratization

Assistant Professor, Department of Management

Citation: Are we all brand managers? Understanding the facets and drivers of brand democratization. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012. 2012.

In: Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012

Published by: WH Weiger, M Hammerschmidt, HA Wetzel , 2012

Cited by: 3