| Year of Publication |
2018
|
| Journal |
Journal of the Association for Consumer Research 3 (3), 364-378, 2018
|
| Volume |
3
|
| Issue |
3
|
| Number of Pages |
364 - 378
|
| Date Published |
2018
|
| ISBN Number |
2378-1815
|
| Short Title |
Journal of the Association for Consumer Research
|
| Download citation |
Publications
Don’t you dare push me: how persuasive social media tactics shape customer engagement
Assistant Professor, Department of Management
Citation: Don’t you dare push me: how persuasive social media tactics shape customer engagement. Journal of the Association for Consumer Research 3 (3), 364-378, 2018. 2018;3(3):364 - 378.
In: Journal of the Association for Consumer Research 3 (3), 364-378, 2018
Published by: University of Chicago Press Chicago, IL , 2018
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 38