Year of Publication
2018
Journal
GamiFIN, 75-82, 2018
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Gamified services: How gameful experiences drive customer commitment.

Assistant Professor, Department of Management

Citation: Gamified services: How gameful experiences drive customer commitment. GamiFIN, 75-82, 2018. 2018.

In: GamiFIN, 75-82, 2018

Published by: T Wolf, WH Weiger, M Hammerschmidt , 2018

Cited by: 4