| Year of Publication |
2019
|
| Journal |
Handbook of Research on Customer Engagement, 2019
|
| Download citation |
Publications
Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?
Assistant Professor, Department of Management
Citation: Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement? Handbook of Research on Customer Engagement, 2019. 2019.
In: Handbook of Research on Customer Engagement, 2019
Published by: WH Weiger, M Hammerschmidt, TP Scholdra , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 5