Year of Conference
2019
Conference Name
ISMS Marketing Science Conference
Volume
41
Publisher
INFORMS
Conference Location
Rome, Italy
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How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle

Assistant Professor, Department of Management

Citation: How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle. ISMS Marketing Science Conference. 2019;41.

In: ISMS Marketing Science Conference

Published by: INFORMS , 2019

Rome, Italy

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