| Year of Conference |
2017
|
| Conference Name |
Baker Retailing Center Conference
|
| Volume |
2
|
| Publisher |
Baker Retailing Center, The Wharton School
|
| Conference Location |
Philadelphia, USA
|
| Download citation |
Publications
Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media
Assistant Professor, Department of Management
Citation: Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media. Baker Retailing Center Conference. 2017;2.
In: Baker Retailing Center Conference
Published by: Baker Retailing Center, The Wharton School , 2017
Philadelphia, USA
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