Year of Conference
2017
Conference Name
AMA Winter Academic Conference
Publisher
American Marketing Association
Conference Location
Orlando, USA
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Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion

Assistant Professor, Department of Management

Citation: Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion. AMA Winter Academic Conference. 2017.

In: AMA Winter Academic Conference

Published by: American Marketing Association , 2017

Orlando, USA

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