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| Year of Publication |
2026
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| Journal |
Journal of Business Research
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| Volume |
205 (115883)
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| Download citation |
Publications
Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda
Senior Lecturer, Department of Marketing
Citation: 1.Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda. Journal of Business Research. 2026;205 (115883).
In: Journal of Business Research
Published by: , 2026
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