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| Year of Conference |
2020
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| Conference Name |
American Marketing Association.
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| Conference Location |
San Diego, USA: American Marketing Association
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| Download citation |
Publications
A Streamer’s Stream: The What and How of Successful Social Live Streaming
Senior Lecturer, Department of Marketing
Citation: 1.A Streamer’s Stream: The What and How of Successful Social Live Streaming. American Marketing Association. 2020.
In: American Marketing Association.
Published by: , 2020
San Diego, USA: American Marketing Association
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