Year of Publication
2023
Journal
Journal of Consumer Marketing
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A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

31-12-2023

Assistant Professor, Department of Management

Citation: A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand. Journal of Consumer Marketing. 2023.

In: Journal of Consumer Marketing

Published by: , 2023

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