Professor Ibrahim Abosag holds a PhD in international marketing from the University of Nottingham. Over the past twenty years he has worked for the University of Nottingham, University of Hull, University of Manchester, and currently working for SOAS University of London since 2013. His research interests focus on B2B, analysis of firm capabilities, online experiential marketing, and virtual marketing. Dr. Abosag has published in various academic journals. Prof. Abosag has taught all levels (UG, PG, Research) in different countries including the UK, Hong Kong, Singapore and Saudi Arabia. He has been the director of several programmes at Manchester University and London University including the director of the PhD programme in London. He has been invited to give talks at universities in USA, Australia, Germany, Denmark, Slovenia, Spain, UAE, and Saudi Arabia. He worked with various companies on marketing, management and international expansion strategies as well as working with different Saudi ministries and commissions advising on strategic related issues.