EDUCATION

Ph.D. Marketing. University of Texas, Arlington, USA, 2015

MBA. Marketing. University of Colorado, Denver, USA, 2010

B.A. Marketing, King Saud University, Riyadh, Saudi Arabia, 2003

BOARD MEMBERSHIP AND SERVICE:

• National Gas and Industrialization Company (GASCO), Board Member  & Investment Committee, 2022 - Present
• Eastern Province Cement CO, Board Company & Nomination and Remuneration Committee, 2024 - Present
• National Company for Education and Learning, Board Member & Investment Committee, 2019 - Present
• Sigal Dental Clinic Co, Board Company & Nomination and Remuneration Committee, 2024 - Present
• Saudi’s Marketing Association, Co-Founder & Vice Chair of Board of Directors, 2017 - Present
• Saudi’s Celiac Association, Board Member & Chair of Investment Committee, 2017 – Present
• Pioneers Marketing Award, Founder & Chairman of Board of Directors, 2016 – Present

PROFESSIONAL EXPERIENCE

• Alfaisal University, Riyadh, KSA

• Assistant Professor of Marketing 2015- Present
• Chair of Marketing Department, 2015 – 2021

 

• T20 Saudi Arabia, Riyadh, KSA

Chair of Finance and Sponsorship Committee, 2019 -2020

• University of Texas, Arlington, USA

Research/Teaching Assistant 2013-2014

 

• Supreme Commission for Tourism & Antiquities, Riyadh, Saudi Arabia

Marketing Researcher 2003-2007

 

PUBLICATION & CONFERENCE PROCEEDINGS (*Presenter)

• Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling. "How Online Product Reviews Affect Retail Sales: A Meta-analysis." Journal of Retailing 90, no. 2 (2014): 217-232. (Runner up for the 2016 Davidson Award for Best Article of 2014 in the Journal of Retailing.)
• Alhoqail, S. A., Zacca, R., & Floyd, K. (2022). Thrown under the Bus: The Signaling Role of CMO Dismissal and its Effect on Firm Value. Journal of East-West Business, 1-16.
• Zacca, R., & Alhoqail, S. (2021). Entrepreneurial and market orientation interactive effects on SME performance within transitional economies. Journal of Research in Marketing and Entrepreneurship.
• Alhoqail, S.A., Floyd, K. Content is king but context is queen: how involvement facilittes the impact of website. Int Rev Public Nonprofit Mark (2020). https://doi.org/10.1007/s12208-020-00252-5.
• Alhoqail, Saad, and Floyd, Kristopher (forthcoming), "How Website Information Decreases Intangibility and Influences Donation" International Journal of Nonprofit and Voluntary Sector Marketing.
• Alhoqail Saad, Floyd Kris, Hyun Young. (2019) How CSI Differentially Influences Corporate Reputation and Corporate Financial Performance: The Importance of Social Media and CSR Fit. Academy of marketing studies Journal, Volume 23, Issue 4.
• Alanazi, A. S., & Alhoqail, S. A. (2019). Corporate governance and firms stock returns in the emerging market. Risk Governance and Control: Financial Markets & Institutions, 9(3), 66-73.
• *Alhoqail Saad. Marketing Influences on Saudi Economy. The 1st Marketing Conference . Riyadh, 2018.
• *Alhoqail Saad. How National Songs Impact Our Emotion. The Marketing Day. Riyadh, 2017.
• * Alhoqail Saad. Can Power Determine Donation? AMS 19th Marketing World Congress. Paris, France, 2016.
• *Alhoqail Saad. When it is Advisable for a Firm to Fire its Marketing Manager? AMA Winter Marketing Educators’ Conference Proceedings. San Antonio, USA, 2015.
• *Alhoqail Saad. Building the Brand Coolness Construct. Academy of Business Research Conference. New Orleans, USA, 2014.
• *Alhoqail Saad. The Effect of Power on Donation. The Academic and Business Research Institute's International Conference. Hawaii, USA, 2014.
• *Alhoqail Saad. Do Marketing Students Behave Differently from Other Business Students in Teamwork? Marketing Management Association. San Antonio, USA, 2014.

 

PROFESSIONAL AFFILIATIONS AND SERVICE:

• Member of American Marketing Association (AMA)
• Ad hoc Reviewer AMA Marketing Educators’ Conference
• Ad hoc Reviewer Marketing Management Association’s Conference
• Ad hoc Reviewer Journal of Business Research
• Keynote Speaker in several practitioners’ conference and TV shows

 

HONORS

• The runner up for the 2016 Global Davidson Award in the Journal of Retailing.
• Wining the Honorable Mention: P2P Challenge the Extremist, Fall, 2015
• Wining the Honorable Mention: P2P Challenge the Extremist, Spring, 2016
• Employee of the year, Marketing Division, SCTA, 2004
• Fundraising for the Handicapped Children Organization in Saudi Arabia (volunteer job), 2001

Saad Resume 2024.pdf (160.63 KB)