Year of Publication
2014
Conference Name
Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield
Date Published
1 june
Conference Location
Sheffield, UK
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Improving the impact of promotions for fast-moving consumer goods through the use of enhanced management information

Assistant Professor, Department Operations and Project Management

Citation: 1.Improving the impact of promotions for fast-moving consumer goods through the use of enhanced management information. In: Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield. Sheffield, UK; 2014.

In: Doctoral Student Conference in Sustainable Operations, Logistics and Supply Chain Management, Sheffield

Published by: , 2014

Sheffield, UK

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