Year of Publication
2015
Journal
PQDT-UK & Ireland, 2015
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Optimising supermarket promotions of fast moving consumer goods using disaggregated sales data: A case study of Tesco and their small and medium sized suppliers

Assistant Professor, Department Operations and Project Management

Citation: 1.Optimising supermarket promotions of fast moving consumer goods using disaggregated sales data: A case study of Tesco and their small and medium sized suppliers. PQDT-UK & Ireland, 2015. 2015.

In: PQDT-UK & Ireland, 2015

Published by: SA Malik , 2015

Cited by: 4