The effect of affinity design on review helpfulness: an experimental study of online passenger review in the airline industry

Wesley Szuway Shu

Associate Professor, Department of Operations and Project Management

Citation: The effect of affinity design on review helpfulness: an experimental study of online passenger review in the airline industry. 2012.

In:

Published by: CY Cheng, EY Li, W Shu , 2012

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=gTSNK0wAA…

Cited by: 1