Year of Publication
2011
Journal
MIS Review 17 (1), 63-88, 2011
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Why do people make online group purchases? risk avoidance, sociability, conformity, and perceived playfulness

Associate Professor, Department of Operations and Project Management

Citation: Why do people make online group purchases? risk avoidance, sociability, conformity, and perceived playfulness. MIS Review 17 (1), 63-88, 2011. 2011.

In: MIS Review 17 (1), 63-88, 2011

Published by: W Shu , 2011

Cited by: 14