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| Year of Publication |
2011
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| Journal |
MIS Review 17 (1), 63-88, 2011
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Publications
Why do people make online group purchases? risk avoidance, sociability, conformity, and perceived playfulness
Associate Professor, Department of Operations and Project Management
Citation: 1.Why do people make online group purchases? risk avoidance, sociability, conformity, and perceived playfulness. MIS Review 17 (1), 63-88, 2011. 2011.
In: MIS Review 17 (1), 63-88, 2011
Published by: W Shu , 2011
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=gTSNK0wAA…
Cited by: 14