Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.

Semester: Fall

Offered: Thu, 01/01/2015 - 03:00

Link:

shaltoni_consumer_behavior_syllabus_fall_2014_.pdf (171.06 KB)