Dr. Abdel Monim Shaltoni

Associate Professor, Department of Marketing

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Brief Bio

Dr. Abdel Monim Shaltoni holds a Ph.D. in e-marketing from the University of Birmingham and is currently a full-time Associate Professor at Alfaisal University where he teaches at the postgraduate and undergraduate levels. Dr. Shaltoni's research interests focus on the organizational adoption of e-marketing and marketing practices in developing countries. He secured research funds and published in international peer-reviewed journals and conferences. Before starting his academic career, Dr. Shaltoni was a marketing and business development manager for several software houses. He also conducted consultancy and training projects in several areas of marketing and e-business. Dr. Shaltoni was born in Germany; he completed his BA in business administration at the University of Jordan and his MBA at the University of Leicester. 

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CV 2024.pdf (331.77 KB)

Publications

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The interaction effect of leadership support on the EO-innovative performance relationship

Journal Article ,
The interaction effect of leadership support on the EO-innovative performance relationship. (2022). The interaction effect of leadership support on the EO-innovative performance relationship. The International Journal Of Entrepreneurship And Innovation, 14657503221102894, 2022.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)

Journal Article ,
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). (2020). PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). 9Th International Conference On Mass Customization And Personalization …, 2020.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Determinants of pro-environmental behaviour in the context of emerging economies

Journal Article ,
Determinants of pro-environmental behaviour in the context of emerging economies. (2019). Determinants of pro-environmental behaviour in the context of emerging economies. International Journal Of Sustainable Society 11 (4), 257-277, 2019.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Making market research work in Saudi Arabia

Journal Article ,
Making market research work in Saudi Arabia. (2019). Making market research work in Saudi Arabia. International Journal Of Market Research 61 (1), 10-11, 2019.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization

Journal Article ,
The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. (2019). The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. International Journal Of Industrial Engineering And Management 10 (2), 131-138, 2019.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia

Journal Article ,
Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia. (2018). Luxury consumption and luxury marketing: Exploratory study in the Kingdom of Saudi Arabia. First Marketing Forum, Riyadh, Ksa, 2018.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Electronic marketing orientation in the Small and Medium-sized Enterprises context

Journal Article ,
Electronic marketing orientation in the Small and Medium-sized Enterprises context. (2018). Electronic marketing orientation in the Small and Medium-sized Enterprises context. European Business Review 30 (3), 272-284, 2018.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Electronic Marketing Orientation in the SMEs context

Journal Article ,
Electronic Marketing Orientation in the SMEs context. (2018). Electronic Marketing Orientation in the SMEs context. European Business Review, 30(3), 272-284.

Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, COO, and e-commerce.

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Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, COO, and e-commerce. (2018). Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, COO, and e-commerce. The International Review Of Retail, Distribution And Consumer Research. 28(2), Pp. 1, 28(2), 115-136.

Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce

Journal Article ,
Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce. (2018). Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising, country-of-origin, and e-commerce. The International Review Of Retail, Distribution And Consumer Research 28 (2 …, 2018, 28, 115–136.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

The use of sampling methods in advertising research: A gap between theory and practice

Journal Article ,
The use of sampling methods in advertising research: A gap between theory and practice. (2018). The use of sampling methods in advertising research: A gap between theory and practice. International Journal Of Advertising 37 (4), 650-663, 2018.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Online reviews systems in the service sector: An exploratory investigation from the Saudi market

Journal Article ,
Online reviews systems in the service sector: An exploratory investigation from the Saudi market. (2017). Online reviews systems in the service sector: An exploratory investigation from the Saudi market. 8Th Global Islamic Marketing Conference, Turkey, 2017.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures

Journal Article ,
Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures. (2017). Effects of gender, occupational stereotyping, and culture on perceived service quality in Anglo-Saxon and Middle Eastern cultures. Services Marketing Quarterly 38 (2), 57-73, 2017.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

The use of sampling methods in advertising research: A gap between theory and practice.

Journal Article ,
The use of sampling methods in advertising research: A gap between theory and practice. (2017). The use of sampling methods in advertising research: A gap between theory and practice. International Journal Of Advertising, 37 (4), 650-663.

From websites to social media: Exploring the adoption of Internet marketing in emerging industrial markets

Journal Article ,
From websites to social media: Exploring the adoption of Internet marketing in emerging industrial markets. (2017). From websites to social media: Exploring the adoption of Internet marketing in emerging industrial markets. Journal Of Business And Industrial Marketing, , 32(7), 1009-1019.

Effects of Gender, Occupational Stereotyping and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures

Journal Article ,
Effects of Gender, Occupational Stereotyping and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures. (2017). Effects of Gender, Occupational Stereotyping and Culture on Perceived Service Quality in Anglo-Saxon and Middle Eastern Cultures. Services Marketing Quarterly, 38(2), 57-73.

From websites to social media: exploring the adoption of internet marketing in emerging industrial markets

Journal Article ,
From websites to social media: exploring the adoption of internet marketing in emerging industrial markets. (2017). From websites to social media: exploring the adoption of internet marketing in emerging industrial markets. Journal Of Business & Industrial Marketing 32 (7), 1009-1019, 2017.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

E-marketing education in transition: An analysis of international courses and programs

Journal Article ,
E-marketing education in transition: An analysis of international courses and programs. (2016). E-marketing education in transition: An analysis of international courses and programs. The International Journal Of Management Education, Temporary Link To Full …, 2016.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

E-marketing education in transition: An analysis of international courses and programs.

Journal Article ,
E-marketing education in transition: An analysis of international courses and programs. (2016). E-marketing education in transition: An analysis of international courses and programs. The International Journal Of Management Education, 14(2), 212-218.

Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective

Journal Article ,
Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. (2015). Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. The International Journal Of Information And Learning Technology 32 (2), 82-93, 2015.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective.

Journal Article ,
Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. (2015). Exploring students’ satisfaction with universities’ portals in developing countries: A cultural perspective. The International Journal Of Information And Learning Technology (Previously Campus-Wide Information Systems), 32(2), 82-93.

Antecedents of e-marketing orientation in SMEs: An exploratory study

Journal Article ,
Antecedents of e-marketing orientation in SMEs: An exploratory study. (2015). Antecedents of e-marketing orientation in SMEs: An exploratory study. University Of Twente, 2015.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Examining the Effects of Gender and Occupational Stereotype on Perceptions of Service Quality in Different Cultures

Journal Article ,
Examining the Effects of Gender and Occupational Stereotype on Perceptions of Service Quality in Different Cultures. (2014). Examining the Effects of Gender and Occupational Stereotype on Perceptions of Service Quality in Different Cultures. Marketing Management Association Spring Conference, 127, 2014.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns

Journal Article ,
Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. (2014). Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. International Journal Of Marketing Studies 6 (2), 163-168, 2014, 6, 163-168.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

THE IMPACT OF GENDER SIMILARITY/DISSIMILARITY ON PERCEPTIONS OF SERVICE QUALITY: AN EVIDENCE FROM JORDANIAN STUDENTS

Journal Article ,
THE IMPACT OF GENDER SIMILARITY/DISSIMILARITY ON PERCEPTIONS OF SERVICE QUALITY: AN EVIDENCE FROM JORDANIAN STUDENTS. (2013). THE IMPACT OF GENDER SIMILARITY/DISSIMILARITY ON PERCEPTIONS OF SERVICE QUALITY: AN EVIDENCE FROM JORDANIAN STUDENTS. Euro-American Conference For Academic Disciplines, " Bad Hofgastein, Austria, 2013.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Open innovations and international collaboration in the context of emerging economies

Journal Article ,
Open innovations and international collaboration in the context of emerging economies. (2013). Open innovations and international collaboration in the context of emerging economies. International Journal Of Business And Management 8 (8), 12, 2013, 8, 12-21.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

E-MARKETING EDUCATION: DEFINING THE LIMITS

Journal Article ,
E-MARKETING EDUCATION: DEFINING THE LIMITS. (2011). E-MARKETING EDUCATION: DEFINING THE LIMITS. 7Th International Conference On Business, Management And Economics, Izmir …, 2011.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

The measurement of e-marketing orientation (EMO) in business-to-business markets

Journal Article ,
The measurement of e-marketing orientation (EMO) in business-to-business markets. (2010). The measurement of e-marketing orientation (EMO) in business-to-business markets. Industrial Marketing Management 39 (7), 1097-1102, 2010, 39(7), 1097-1102.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing

Book ,
Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing. (2009). Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing. New Delhi: Macmillan.

THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS

Journal Article ,
THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS. (2009). THE MEASUREMENT OF E-MARKETING ORIENTATION (EMO) IN B2B MARKETS. Industrial Marketing Management 38 (6), 1-6, 2009.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

An Investigation Into the Organisational Orientation Towards E-marketing

Journal Article ,
An Investigation Into the Organisational Orientation Towards E-marketing. (2007). An Investigation Into the Organisational Orientation Towards E-marketing. University Of Birmingham, 2007.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Impact of e-commerce on consumers and small firms

Journal Article ,
Impact of e-commerce on consumers and small firms. (2006). Impact of e-commerce on consumers and small firms. Ashgate Publishing, Ltd., 2006.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms

Book ,
e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms. (2006). e-Marketing Adoption in Organizations, In Gray, C and Zappala, S (ed.) Impact of E-commerce on Consumers and Small Firms. London: Sage.

An Investigation Into the Organisational Orientation Towards E-marketing (Thesis)

Journal Article ,
An Investigation Into the Organisational Orientation Towards E-marketing (Thesis). (2006). An Investigation Into the Organisational Orientation Towards E-marketing (Thesis). University Of Birmingham, Birmingham Business School, Department Of Marketing, 2006.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

e-Marketing adoption in Organizations

Journal Article ,
e-Marketing adoption in Organizations. (2006). e-Marketing adoption in Organizations. Impact Of E-Commerce On Consumers And Small Firms, 129-138, 2006.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

The Role Of E-marketing Resources in Improving Marketing Information System

Conference Paper ,
The Role Of E-marketing Resources in Improving Marketing Information System. (2004). The Role Of E-marketing Resources in Improving Marketing Information System. the annual conference of Information System and their Roles in Developing and Expanding Business Firms. Presented at the. Zarqa, Jordan. (Original work published November)

A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations

Conference Paper ,
A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. (2003). A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. The Annual Conference of the International Association for Research in Economic Psychology. Presented at the. Rimini, Italy.

Impacts of Technological, Organizational and

Journal Article ,
Impacts of Technological, Organizational and. Impacts of Technological, Organizational and. Advances In Technoloy And Innocation In Marketing, 26, 0.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Electronic Marketing Orientation in the SMEs Context Abdel Monim Shaltoni, Douglas West, Ibrahim Alnawas, Tamather Shatnawi

Journal Article ,
Electronic Marketing Orientation in the SMEs Context Abdel Monim Shaltoni, Douglas West, Ibrahim Alnawas, Tamather Shatnawi. Electronic Marketing Orientation in the SMEs Context Abdel Monim Shaltoni, Douglas West, Ibrahim Alnawas, Tamather Shatnawi.
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https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Interactive Marketspace for the Jordanian Industrial Sector ندرﻻا ﻲﻓ ﻲﻋﺎﻧﺻﻟا عﺎطﻘﻟﻟ ﻲﻟﻋﺎﻔﺗﻟا ﻲﻧورﺗﮐﻟﻻا قوﺳﻟا‎

Journal Article ,
Interactive Marketspace for the Jordanian Industrial Sector ندرﻻا ﻲﻓ ﻲﻋﺎﻧﺻﻟا عﺎطﻘﻟﻟ ﻲﻟﻋﺎﻔﺗﻟا ﻲﻧورﺗﮐﻟﻻا قوﺳﻟا‎. Interactive Marketspace for the Jordanian Industrial Sector ندرﻻا ﻲﻓ ﻲﻋﺎﻧﺻﻟا عﺎطﻘﻟﻟ ﻲﻟﻋﺎﻔﺗﻟا ﻲﻧورﺗﮐﻟﻻا قوﺳﻟا‎.
Google scholar Link
https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries

Journal Article ,
Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries. Exploring Students’ Satisfaction With Universities’ Portals In Developing Countries.
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https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

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Classes

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Consumer behavior

Consumer behavior is an important and complex topic because achieving marketingobjectives depends on knowing, serving and influencing consumers. This course coversmajor influences on the buying process, including affect, cognition, situational, and culturalfactors. Specific topics include attitudes, learning, intentions, and consumer decision-makingamong others. The marketing implications of understanding the consumer are emphasized,and social factors are also considered. A range of assessment tools are used to facilitatelearning in this course such as in class assignments.

Principles of Marketing

Marketing has been formally defined by the American marketing association as the activity,set of institutions, and processes for creating, communicating, delivering, and exchangingoffers that have value for customers, clients, partners, and society at large. This coursepresents a broad overview of the main marketing concepts and activities while also providingin-depth knowledge of key marketing issues such as segmentation, positioning, branding andnew product development. A key emphasis of the course is the importance of recognizingthat the customer is the fundamental asset of a corporation. A range of assessment tools areused to facilitate learning in this course such as in class assignments.