Year of Publication
2017
Journal
International Journal of Advertising
Volume
37
Issue
4
Number of Pages
650-663
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The use of sampling methods in advertising research: A gap between theory and practice.

Associate Professor, Department of Marketing

Citation: 1.The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.

In: International Journal of Advertising

Published by: , 2017

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