Year of Publication
2003
Conference Name
The Annual Conference of the International Association for Research in Economic Psychology
Conference Location
Rimini, Italy
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A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations

Associate Professor, Department of Marketing

Citation: 1.A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. In: The Annual Conference of the International Association for Research in Economic Psychology. Rimini, Italy; 2003.

In: The Annual Conference of the International Association for Research in Economic Psychology

Published by: , 2003

Rimini, Italy

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