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| Year of Publication |
2003
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| Conference Name |
The Annual Conference of the International Association for Research in Economic Psychology
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| Conference Location |
Rimini, Italy
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| Download citation |
Publications
A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations
Associate Professor, Department of Marketing
Citation: 1.A theoretical investigation into the factors impacting e-marketing adoption in commercial organizations. In: The Annual Conference of the International Association for Research in Economic Psychology. Rimini, Italy; 2003.
In: The Annual Conference of the International Association for Research in Economic Psychology
Published by: , 2003
Rimini, Italy
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