Year of Publication
2009
Publisher
Macmillan
City
New Delhi

Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing

30-12-2014

Dr. Abdel Monim Shaltoni

Associate Professor, Department of Marketing

Citation: Impacts Of Technological, Organizational, And External Contexts On Internet Marketing Adoption: An Empirical Examination, In Grea, R (Ed). Advances In Technology And Innovation In Marketing. New Delhi: Macmillan; 2009.

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Published by: Macmillan , 2009

New Delhi

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