| Year of Publication |
2009
|
| Publisher |
Macmillan
|
| City |
New Delhi
|
| Download citation |
Publications
Impacts of technological, organizational, and external contexts on internet marketing adoption: An empirical examination, In Grea, R (ed). Advances in technology and innovation in marketing
Associate Professor, Department of Marketing
Citation: Impacts Of Technological, Organizational, And External Contexts On Internet Marketing Adoption: An Empirical Examination, In Grea, R (Ed). Advances In Technology And Innovation In Marketing. New Delhi: Macmillan; 2009.
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Published by: Macmillan , 2009
New Delhi
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