Year of Publication
2014
Journal
International Journal of Marketing Studies 6 (2), 163-168, 2014
Volume
6
Number of Pages
163-168
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Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns

Associate Professor, Department of Marketing

Citation: 1.Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. International Journal of Marketing Studies 6 (2), 163-168, 2014. 2014;6:163-168.

In: International Journal of Marketing Studies 6 (2), 163-168, 2014

Published by: MT Alshurideh, AM Shaltoni, DS Hijawi , 2014

Cited by: 30