| Year of Publication |
2014
|
| Journal |
International Journal of Marketing Studies 6 (2), 163-168, 2014
|
| Volume |
6
|
| Number of Pages |
163-168
|
| Download citation |
Publications
Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns
Associate Professor, Department of Marketing
Citation: Marketing Communications Role in Shaping Consumer Awareness of Cause-Related Marketing Campaigns. International Journal of Marketing Studies 6 (2), 163-168, 2014. 2014;6:163-168.
In: International Journal of Marketing Studies 6 (2), 163-168, 2014
Published by: MT Alshurideh, AM Shaltoni, DS Hijawi , 2014
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…
Cited by: 30