| Year of Publication |
2020
|
| Journal |
9th International Conference on Mass Customization and Personalization …, 2020
|
Publications
PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)
08-08-2022
Associate Professor, Department of Marketing
Citation: PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). 9th International Conference on Mass Customization and Personalization …, 2020. 2020.
In: 9th International Conference on Mass Customization and Personalization …, 2020
Published by: AM Shaltoni, T Aichner , 2020
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…
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