Year of Publication
2020
Journal
9th International Conference on Mass Customization and Personalization …, 2020
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PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM)

Associate Professor, Department of Marketing

Citation: PERCEIVED USEFULNESS AND WILLINGNESS TO RELY ON ADVERTISING VERSUS ELECTRONIC WORD-OF-MOUTH (eWOM). 9th International Conference on Mass Customization and Personalization …, 2020. 2020.

In: 9th International Conference on Mass Customization and Personalization …, 2020

Published by: AM Shaltoni, T Aichner , 2020

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