Citation: The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization. International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019. 2019.

In: International Journal of Industrial Engineering and Management 10 (2), 131-138, 2019

Published by: T Aichner, AM Shaltoni , 2019

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Cited by: 6