Year of Publication
2010
Journal
Industrial Marketing Management 39 (7), 1097-1102, 2010
Volume
39
Issue
7
Number of Pages
1097-1102
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The measurement of e-marketing orientation (EMO) in business-to-business markets

Associate Professor, Department of Marketing

Citation: The measurement of e-marketing orientation (EMO) in business-to-business markets. Industrial Marketing Management 39 (7), 1097-1102, 2010. 2010;39(7):1097-1102.

In: Industrial Marketing Management 39 (7), 1097-1102, 2010

Published by: AM Shaltoni, DC West , 2010

Cited by: 86