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Year of Publication
2018
Journal
International Journal of Advertising 37 (4), 650-663, 2018
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The use of sampling methods in advertising research: A gap between theory and practice

Associate Professor, Department of Marketing

Citation: 1.The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising 37 (4), 650-663, 2018. 2018.

In: International Journal of Advertising 37 (4), 650-663, 2018

Published by: M Sarstedt, P Bengart, AM Shaltoni, S Lehmann , 2018

Cited by: 211