Year of Publication
2018
Journal
International Journal of Advertising 37 (4), 650-663, 2018

The use of sampling methods in advertising research: A gap between theory and practice

11-07-2022

Associate Professor, Department of Marketing

Citation: The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising 37 (4), 650-663, 2018. 2018.

In: International Journal of Advertising 37 (4), 650-663, 2018

Published by: M Sarstedt, P Bengart, AM Shaltoni, S Lehmann , 2018

Cited by: 211