Citation: The use of sampling methods in advertising research: A gap between theory and practice. International Journal of Advertising 37 (4), 650-663, 2018. 2018.

In: International Journal of Advertising 37 (4), 650-663, 2018

Published by: M Sarstedt, P Bengart, AM Shaltoni, S Lehmann , 2018

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=_Yc5uhcAA…

Cited by: 211