The use of sampling methods in advertising research: A gap between theory and practice.
Citation:
Sarstedt M, Bengart B, Shaltoni. AM, Lehmann S. The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.
The use of sampling methods in advertising research: A gap between theory and practice.
Citation:
Sarstedt M, Bengart B, Shaltoni. AM, Lehmann S. The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.
