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Abdel Monim Shaltoni

Associate Professor of Marketing

Abdel Monim Shaltoni

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The use of sampling methods in advertising research: A gap between theory and practice.

Citation:

Sarstedt M, Bengart B, Shaltoni. AM, Lehmann S. The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.
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The use of sampling methods in advertising research: A gap between theory and practice.

Citation:

Sarstedt M, Bengart B, Shaltoni. AM, Lehmann S. The use of sampling methods in advertising research: A gap between theory and practice. . International Journal of Advertising. 2017;37 (4):650-663.
Export
  • BibTex
  • RTF
  • Tagged
  • XML
  • RIS

Recent Publications

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