Welf H. Weiger is an Assistant Professor of Marketing and Chair of the the Marketing Department at Alfaisal University in Saudi Arabia. His research primarily focuses on social media marketing, customer engagement, gamification, and the use of artificial intelligence at the service frontline. His scholarly contributions have been featured in prominent publications including the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, European Journal of Information Systems, Journal of Information Technology, Journal of Product Innovation Management, Journal of International Marketing, European Journal of Marketing, and Journal of Business Research.