wweiger Hermann Weiger

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Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media

Journal Article Tue, 10/05/2021 - 21:22,
Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media. (2022). Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media. Journal Of Service Management, 33(1).

The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships

Journal Article Fri, 01/21/2022 - 01:15,
The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships. (2022). The Invisible Leash: When Human Brands Hijack Corporate Brands’ Consumer Relationships. Journal Of Service Management, forthcoming.

Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots

Journal Article Mon, 07/11/2022 - 12:19,
Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots. (2022). Claim success, but blame the bot? User reactions to service failure and recovery in interactions with humanoid service robots. Proceedings Of The 55Th Hawaii International Conference On System Sciences, 2022.

Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain

Journal Article Wed, 06/10/2020 - 13:10,
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain. (2021). Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain. International Journal Of Research In Marketing 38 (2), 472-491, 2021, 37(4).

Content versus community focus in live streaming services: how to drive engagement in synchronous social media

Journal Article Mon, 07/11/2022 - 12:19,
Content versus community focus in live streaming services: how to drive engagement in synchronous social media. (2021). Content versus community focus in live streaming services: how to drive engagement in synchronous social media. Journal Of Service Management, 2021.

Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda

Journal Article Mon, 07/11/2022 - 12:19,
Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda. (2021). Streamers: The new wave of digital entrepreneurship? Extant corpus and research agenda. Electronic Commerce Research And Applications 46, 101027, 2021.

Resolving the chatbot disclosure dilemma: leveraging selective self-presentation to mitigate the negative effect of chatbot disclosure

Journal Article Mon, 07/11/2022 - 12:19,
Resolving the chatbot disclosure dilemma: leveraging selective self-presentation to mitigate the negative effect of chatbot disclosure. (2021). Resolving the chatbot disclosure dilemma: leveraging selective self-presentation to mitigate the negative effect of chatbot disclosure. Proceedings Of The 54Th Hawaii International Conference On System Sciences, 2916, 2021.

Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings

Journal Article Mon, 07/11/2022 - 12:19,
Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings. (2021). Trust me, I'm a bot–repercussions of chatbot disclosure in different service frontline settings. Journal Of Service Management, 2021.

Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings

Journal Article Tue, 08/31/2021 - 13:51,
Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings. (2021). Trust me, I'm a bot – repercussions of chatbot disclosure in different service frontline settings. Journal Of Service Management, forthcoming.

Video Content Streamers: The New Wave of Digital Entrepreneurship? A Review of Extant Corpus and Research Agenda,

Journal Article Tue, 08/31/2021 - 13:48,
Video Content Streamers: The New Wave of Digital Entrepreneurship? A Review of Extant Corpus and Research Agenda,. (2021). Video Content Streamers: The New Wave of Digital Entrepreneurship? A Review of Extant Corpus and Research Agenda,. Electronic Commerce Research And Applications, 46, 1-13.

The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information?

Journal Article Tue, 08/31/2021 - 13:20,
The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information?. (2021). The perils of gamification: Does engaging with gamified services increase users’ willingness to disclose personal information?. Computers In Human Behavior 116, 106644, 2021, 116, 1-14.

Experiences that matter? The motivational experiences and business outcomes of gamified services

Journal Article Sat, 02/22/2020 - 01:43,
Experiences that matter? The motivational experiences and business outcomes of gamified services. (2020). Experiences that matter? The motivational experiences and business outcomes of gamified services. Journal Of Business Research 106, 353-364, 2020, 106(1), 353-364.

Experiences that matter? The motivational experiences and business outcomes of gamified services

Journal Article Sat, 02/22/2020 - 01:48,
Experiences that matter? The motivational experiences and business outcomes of gamified services. (2020). Experiences that matter? The motivational experiences and business outcomes of gamified services. Journal Of Business Research, 106(1), 353-364.

Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior

Journal Article Sat, 02/22/2020 - 01:50,
Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior. (2020). Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior. Journal Of The Academy Of Marketing Science 48 (6), 1095-1115, 2020, 48(3), 1095–1115.

One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps

Journal Article Mon, 06/15/2020 - 20:28,
One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps. (2020). One app to trace them all? Examining app specifications for mass acceptance of contact-tracing apps. European Journal Of Information Systems 29 (4), 415-428, 2020, 29(4), 415-428.

The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots.

Journal Article Mon, 07/11/2022 - 12:19,
The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots. (2020). The Chatbot Disclosure Dilemma: Desirable and Undesirable Effects of Disclosing the Non-Human Identity of Chatbots. Icis, 1-18, 2020.

Understanding the what and how of successful social live streaming

Journal Article Mon, 07/11/2022 - 12:19,
Understanding the what and how of successful social live streaming. (2020). Understanding the what and how of successful social live streaming. Ceur-Ws, 2020.

A Streamer’s Stream: The What and How of Successful Social Live Streaming

Conference Proceedings Sat, 02/22/2020 - 12:42,
A Streamer’s Stream: The What and How of Successful Social Live Streaming. (2020). A Streamer’s Stream: The What and How of Successful Social Live Streaming. Ama Winter Academic Conference, Vol. 2020. San Diego, USA: American Marketing Association.

Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics

Conference Proceedings Sat, 02/22/2020 - 12:53,
Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics. (2019). Quantifying Investor Returns from Brand Buzz: The Interplay of Brand Buzz Aggregation and Dispersion Metrics. Marketing Strategy Meets Wall Street, Vol. 6. Fontainebleau, France.

Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure

Conference Proceedings Sat, 02/22/2020 - 12:48,
Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure. (2019). Another Dark Side of Gamification? How and When Gamified Service Use Triggers Information Disclosure. Gamifin, Vol. 3. Levi, Finland.

How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle

Conference Proceedings Sat, 02/22/2020 - 12:45,
How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle. (2019). How Marketer-generated Content in Social Media Impacts Sales Along the Sentiment Cycle. Isms Marketing Science Conference, Vol. 41. Rome, Italy: INFORMS.

Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,

Conference Proceedings Sat, 02/22/2020 - 12:37,
Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,. (2019). Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,. International Conference On Information Systems, Vol. 40. Munich, Germany: Association for Information Systems.

Another dark side of gamification? How and when gamified service use triggers information disclosure.

Journal Article Mon, 07/11/2022 - 12:19,
Another dark side of gamification? How and when gamified service use triggers information disclosure. (2019). Another dark side of gamification? How and when gamified service use triggers information disclosure. Gamifin, 142-153, 2019.

Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?

Journal Article Mon, 07/11/2022 - 12:19,
Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?. (2019). Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?. Handbook Of Research On Customer Engagement, 2019.

Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media

Journal Article Sat, 02/22/2020 - 01:46,
Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media. (2019). Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media. European Journal Of Marketing, 2019, 53(9), 1808-1832.

Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews

Conference Proceedings Sat, 02/22/2020 - 23:53,
Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews. (2018). Stand by me: Escaping the webrooming dilemma through integrating product presentation technologies and product reviews. Ama Summer Academic Conference, Vol. 29. American Marketing Association.

Gamified services: How gameful experiences drive customer commitment.

Journal Article Mon, 07/11/2022 - 12:19,
Gamified services: How gameful experiences drive customer commitment. (2018). Gamified services: How gameful experiences drive customer commitment. Gamifin, 75-82, 2018.

Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage

Journal Article Mon, 07/11/2022 - 12:19,
Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage. (2018). Gamified Digital Services: How Gameful Experiences Drive Continued Service Usage. Hawaii International Conference On System Sciences 51, 1188-1196, 2018.

Don’t you dare push me: how persuasive social media tactics shape customer engagement

Journal Article Sat, 02/22/2020 - 01:29,
Don’t you dare push me: how persuasive social media tactics shape customer engagement. (2018). Don’t you dare push me: how persuasive social media tactics shape customer engagement. Journal Of The Association For Consumer Research 3 (3), 364-378, 2018, 3(3), 364 - 378. (Original work published 2018)

Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis

Journal Article Sat, 02/22/2020 - 01:40,
Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis. (2017). Leveraging marketer-generated appeals in online brand communities: an individual user-level analysis. Journal Of Service Management 28 (1), 2017, 28(1), 133-156.

Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences

Conference Proceedings Sat, 02/22/2020 - 23:58,
Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences. (2017). Behavioral Engagement in Social Media: Measurement, Antecedents, and Purchase Consequences. Isms Marketing Science Conference, Vol. 39. Los Angeles, USA: INFORMS.

Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media

Conference Proceedings Sat, 02/22/2020 - 23:56,
Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media. (2017). Should Marketers Pull the Strings? How to Shape the Impact of Persuasion on Consumer Engagement in Social Media. Baker Retailing Center Conference, Vol. 2. Philadelphia, USA: Baker Retailing Center, The Wharton School.

Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model

Conference Proceedings Sat, 02/22/2020 - 23:50,
Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model. (2017). Antecedents and Outcomes of Sustainable Innovation: A Meta-Analytic Path Model. Annual Meeting Of The Academy Of Management, Vol. 77. Atlanta, USA, 2017: Academy of Management.

Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion

Conference Proceedings Sun, 02/23/2020 - 00:00,
Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion. (2017). Signals From the Echoverse ? The Informational Value of Brand Buzz Dispersion. Ama Winter Academic Conference. Orlando, USA: American Marketing Association.

Are we all brand managers? Understanding the facets and drivers of brand democratization

Journal Article Mon, 07/11/2022 - 12:19,
Are we all brand managers? Understanding the facets and drivers of brand democratization. (2012). Are we all brand managers? Understanding the facets and drivers of brand democratization. Proceedings Of The 41St Emac Conference, Marketing To Citizens: Going Beyond …, 2012.

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