Dr. Saad Alhoqail is Assistant Professor of Marketing at Alfaisal University. He focuses his research on marketing strategy, chief marketing officer, marketing in Fortune companies, and corporate top management team. He is also interested in investigating the impact of the well-known marketing phenomena such as word of mouth, corporate social responsibility and social media using advanced empirical methodology. His work has appeared in high quality peer-reviewed journals such as Journal of Retailing. Prior to joining academia, he was a marketing researcher in the Saudi's Supreme Commission for Tourism and Antiquities. His experience also includes executing in-house training programs related to sales and customer service and consulting for several companies in blueprinting marketing strategy, branding, and new product market research. Professor Alhoqail holds a Ph.D. in marketing from University of Texas at Arlington, an MBA with concentration in marketing from University of Colorado at Denver, a B.A. in marketing from King Saud University.