Year of Publication
2020
Journal
International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020
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Content is king but context is queen: how involvement facilittes the impact of website

Assistant Professor, Department of Marketing

Citation: Content is king but context is queen: how involvement facilittes the impact of website. International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020. 2020.

In: International Review on Public and Nonprofit Marketing 17 (3), 375-389, 2020

Published by: SA Alhoqail, K Floyd , 2020

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