Saad Alhoqail

Assistant Professor, Department of Marketing

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BIO

Dr. Saad Alhoqail is Assistant Professor of Marketing at Alfaisal University. He focuses his research on marketing strategy, chief marketing officer, marketing in Fortune companies, and corporate top management team. He is also interested in investigating the impact of the well-known marketing phenomena such as word of mouth, corporate social responsibility and social media using advanced empirical methodology. His work has appeared in high quality peer-reviewed journals such as Journal of Retailing. Prior to joining academia, he was a marketing researcher in the Saudi's Supreme Commission for Tourism and Antiquities. His experience also includes executing in-house training programs related to sales and customer service and consulting for several companies in blueprinting marketing strategy, branding, and new product market research. Professor Alhoqail holds a Ph.D. in marketing from University of Texas at Arlington, an MBA with concentration in marketing from University of Colorado at Denver, a B.A. in marketing from King Saud University.

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How website information decreases intangibility and influences donation

Journal Article Mon, 07/11/2022 - 12:19,
How website information decreases intangibility and influences donation. (2021). How website information decreases intangibility and influences donation. Journal Of Philanthropy And Marketing 26 (4), E1702, 2021.

Content is king but context is queen: how involvement facilittes the impact of website

Journal Article Mon, 07/11/2022 - 12:19,
Content is king but context is queen: how involvement facilittes the impact of website. (2020). Content is king but context is queen: how involvement facilittes the impact of website. International Review On Public And Nonprofit Marketing 17 (3), 375-389, 2020.

Corporate governance and firms stock returns in the emerging market

Journal Article Mon, 07/11/2022 - 12:19,
Corporate governance and firms stock returns in the emerging market. (2019). Corporate governance and firms stock returns in the emerging market. Risk Governance And Control: Financial Markets & Institutions 9 (3), 66-73, 2019.

How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?

Journal Article Mon, 07/11/2022 - 12:19,
How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?. (2019). How Social Media Communications can Mitigate Negative Impacts of Corporate Social Irresponsibility on Corporate Financial Performance?. Academy Of Marketing Studies Journal 23 (4), 1-13, 2019.

Can Power Determine Donation?

Journal Article Mon, 07/11/2022 - 12:19,
Can Power Determine Donation?. (2017). Can Power Determine Donation?. Marketing At The Confluence Between Entertainment And Analytics, 1169-1179, 2017.

The Chief Marketing Officer phenomenon: Story behind tenure and influence

Journal Article Mon, 07/11/2022 - 12:19,
The Chief Marketing Officer phenomenon: Story behind tenure and influence. (2015). The Chief Marketing Officer phenomenon: Story behind tenure and influence. The University Of Texas At Arlington, 2015.

How online product reviews affect retail sales: A meta-analysis

Journal Article Mon, 07/11/2022 - 12:19,
How online product reviews affect retail sales: A meta-analysis. (2014). How online product reviews affect retail sales: A meta-analysis. Journal Of Retailing 90 (2), 217-232, 2014.

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