Dr. Saad Alhoqail is Assistant Professor of Marketing at Alfaisal University. He focuses his research on marketing influence on firms performance, top management team, and board of directors. He is also interested in investigating the impact of the well-known marketing phenomena such as word of mouth, corporate social responsibility and social media using advanced empirical methodology. His work has appeared in high quality peer-reviewed journals such as Journal of Retailing. In the real world experience, Dr. Alhoqail is a board member for several public listed companies and professional organizations. He also has  executed in-house training programs and consultation for several companies in blueprinting marketing strategy, branding, and new product market research. Professor Alhoqail holds a Ph.D. in marketing from University of Texas at Arlington, an MBA with concentration in marketing from University of Colorado at Denver, a B.A. in marketing from King Saud University.