Any Chatter Matters: The Effects of Marketer-Generated Appeals on User Engagement and Brand Equity

Welf Hermann Weiger

Assistant Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Any Chatter Matters: The Effects of Marketer-Generated Appeals on User Engagement and Brand Equity.

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Published by: W Weiger, M Hammerschmidt, H Wetzel ,

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…

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