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2012
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Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012
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Publications
Are we all brand managers? Understanding the facets and drivers of brand democratization
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Are we all brand managers? Understanding the facets and drivers of brand democratization. Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012. 2012.
In: Proceedings of the 41st EMAC Conference, Marketing to Citizens: Going beyond …, 2012
Published by: WH Weiger, M Hammerschmidt, HA Wetzel , 2012
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 3