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| Year of Publication |
2022
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| Journal |
Journal of Service Management
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| Volume |
33
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| Issue |
1
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| Download citation |
Publications
Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Content- versus community-focus in live streaming services: how to drive engagement in synchronous social media. Journal of Service Management. 2022;33(1).
In: Journal of Service Management
Published by: , 2022
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Cited by: