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Year of Publication
2020
Journal
Journal of Business Research
Volume
106
Issue
1
Number of Pages
353-364
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Experiences that matter? The motivational experiences and business outcomes of gamified services

Assistant Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Experiences that matter? The motivational experiences and business outcomes of gamified services. Journal of Business Research. 2020;106(1):353-364.

In: Journal of Business Research

Published by: , 2020

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