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|
| Year of Publication |
2020
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| Journal |
Journal of Business Research
|
| Volume |
106
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| Issue |
1
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| Number of Pages |
353-364
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| Download citation |
Publications
Experiences that matter? The motivational experiences and business outcomes of gamified services
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Experiences that matter? The motivational experiences and business outcomes of gamified services. Journal of Business Research. 2020;106(1):353-364.
In: Journal of Business Research
Published by: , 2020
google Scholar link:
Cited by: