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Year of Publication
2018
Journal
GamiFIN, 75-82, 2018
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Gamified services: How gameful experiences drive customer commitment.

Welf Hermann Weiger

Assistant Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Gamified services: How gameful experiences drive customer commitment. GamiFIN, 75-82, 2018. 2018.

In: GamiFIN, 75-82, 2018

Published by: T Wolf, WH Weiger, M Hammerschmidt , 2018

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…

Cited by: 4