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| Year of Publication |
2019
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| Journal |
Handbook of Research on Customer Engagement, 2019
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| Download citation |
Publications
Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Giving or receiving in social media: can content marketing simultaneously drive productive and consumptive engagement?. Handbook of Research on Customer Engagement, 2019. 2019.
In: Handbook of Research on Customer Engagement, 2019
Published by: WH Weiger, M Hammerschmidt, TP Scholdra , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
Cited by: 5