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Year of Publication
2019
Journal
ICIS, 2019
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Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns.

Welf Hermann Weiger

Associate Professor, Chair of Marketing Department, Department of Marketing

Citation: 1.Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns. ICIS, 2019. 2019.

In: ICIS, 2019

Published by: S Fischer, WH Weiger, M Hammerschmidt , 2019

google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…

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