Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns.
07-09-2022
Assistant Professor, Department of Management
Citation: Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns. ICIS, 2019. 2019.
In: ICIS, 2019
Published by: S Fischer, WH Weiger, M Hammerschmidt , 2019
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
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