| Year of Conference |
2019
|
| Conference Name |
International Conference on Information Systems
|
| Volume |
40
|
| Publisher |
Association for Information Systems
|
| Conference Location |
Munich, Germany
|
| Download citation |
Publications
Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,
Assistant Professor, Department of Management
Citation: Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,. International Conference on Information Systems. 2019;40.
In: International Conference on Information Systems
Published by: Association for Information Systems , 2019
Munich, Germany
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