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| Year of Conference |
2019
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| Conference Name |
International Conference on Information Systems
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| Volume |
40
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| Publisher |
Association for Information Systems
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| Conference Location |
Munich, Germany
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| Download citation |
Publications
Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,
Associate Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.Same Same but Different? The Predictive Power of Association Types in Brand Buzz for Investor Returns,. International Conference on Information Systems. 2019;40.
In: International Conference on Information Systems
Published by: Association for Information Systems , 2019
Munich, Germany
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Cited by: