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| Year of Publication |
2013
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| Journal |
Challenging the Bounds of Marketing Thought, 25, 2013
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Publications
SELF-DETERMINATION IN SOCIAL MEDIA CHANNELS: ANTECEDENTS AND IMPACT ON CONTENT GENERATION
Assistant Professor, Chair of Marketing Department, Department of Marketing
Citation: 1.SELF-DETERMINATION IN SOCIAL MEDIA CHANNELS: ANTECEDENTS AND IMPACT ON CONTENT GENERATION. Challenging the Bounds of Marketing Thought, 25, 2013. 2013.
In: Challenging the Bounds of Marketing Thought, 25, 2013
Published by: W Weiger, H Wetzel, M Hammerschmidt , 2013
google Scholar link: https://scholar.google.com/citations?view_op=view_citation&hl=en&user=ZqVJLwUAA…
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